Facebook founder and billionaire Mark Zuckerberg bought full page ads in newspapers (oh the irony) across America over the weekend to throw average people off the stink of millions of users getting used.

Let me explain. You see, Zuckerberg wants you to believe that Cambridge Analytica just happened to find an access point, an open window if you will into Facebook that gave them the profile information of 50 million users. He would like you to believe it was some sort of happenstance, an accident that was unintended. It just isn’t true. It was all by design and Zuckerberg was behind it.

The truth is Facebook opened that backdoor with the intent to let Cambridge Analytica in for the very reason they are now being scapegoated. Zuckerberg and his team at Facebook were all on board with the Barack Obama campaign in 2012 and in 2011 consummated the relationship by giving their consultants at Cambridge a free pass into the information of millions of people. Cambridge took full advantage of their access. They gleaned, read, evaluated, compared and made notes on tens of millions of Americans that were inclined to vote in 2012. Then they began using that technology to target people based on their likes, dislikes, location, job, age and a host of other unique factors to encourage them to support Obama. It was a home run to say the least. It worked and it worked very well! In fact it was so successful that word began to leak out in 2013. By the middle of 2014 other companies were working on systems to use the information as well. After all the backdoor remained open and they all knew how to get in and make the most of it.

However, by then Zuckerberg and his team were getting cold feet. The Facebook crew realized there could be a backlash if people found out what they were really up to. He was right. People are not impressed.

Now Zuckerberg is working very hard to convince you that Facebook was none the wiser and Cambridge Analytica stumbled upon the open door by accident. They didn’t but when they helped Donald Trump get elected President they were no longer among the good guys but had gone to the darkside and therefore needed to be tossed to the wolves.

You will find out that as all of this becomes public, it was Zuckerberg that put his finger on the scale of elections, most notably the election of 2012. Cambridge Analytica merely did what they were allowed to do. The company did nothing wrong and did not hack Facebook and the information did not come by way of a breach but rather from a decision made to help Barack Obama get re-elected.

Now you know the truth.