Frankenmuth Social Media Conference and Retreat

Additional Information

REGISTER: https://smamiretreat.eventbrite.com/

AGENDA
Friday:
6pm - 9:30 pm - Meet and Greet

SATURDAY CONFERENCE SCHEDULE:
8:30am - 9:00am - Registration and Breakfast

9:00am - 10:00am - Keynote: "How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media" presented by Susan Emerick, Marketing Director of Individual Markets at Blue Cross Blue Shield of Michigan and author of "The Most Powerful Brand on Earth"

10:00am - 11:00am - “Bureaucracy Doesn’t Fit Into 140 Characters: Effective, Responsible Use of Social Media in the Public Sector” presented by Ben Geiger, Special Assistant to Lieutenant Governor Brian Calley

11:00am - 12:00pm - Lunch and Social Media for the Public Sector Panel

Panelists:
Matt Dibble, Founder at Final5
Bud Gibson, Chair at EMU’s Center for Digital Engagement
Terry Streetman, Membership and Public Affairs Coordinator at Michigan Nonprofit Association
Rebecca Thompson, Senior Director of Engagement at United Way for Southeastern Michigan

12:00pm - 1:00pm - “Demystifying Big Data and Identifying Social Media ROI” presented by Dave Murray, Social Media Manager at Blue Cross Blue Shield of Michigan

1:00pm - 2:00pm - "Start-up Non-profits for Millennials: branding, volunteer recruitment, fundraising, and the power of online engagement" presented by Tyson Gersh, Founder and President at Michigan Urban Farming Initiative (MUFI)

2:00pm - 3:00pm - Networking Icebreaker

Saturday Workshops 9am - 3pm

SUNDAY CONFERENCE SCHEDULE:
8:30am - 9:00am - Welcome and Breakfast

9am - 10am - Keynote: "The Impact of Mobile on Social" presented by Shannon Paul, Vice President of Social Media at Fifth Third Bank

10am - 11am - “The Four Buckets of GM’s Social Media Center of Expertise” presented by Sarah Fretwell, Senior Social Media Advisor at General Motors

11am - 12pm - Building Brand and Agency Partnerships Panel

Panelists:
Alana Frazier, Senior Account Executive at Lowe Campbell Ewald
Linda Girard, CEO at Pure Visibility
Elizabeth Linabury, Director of Channel Strategy at Team Detroit
Tom Nixon, Chief Marketing Alchemist at Alchemy

Sunday Workshops 9am - 3pm

REGISTER: https://smamiretreat.eventbrite.com/

Social Media Association of Michigan
CONTACT: 248-971-0170
Email SMAMiorg@gmail.com