Fat snowflakes were falling in Mount Pleasant when fierce MAC rivals Western Michigan and Central Michigan kicked off in a nationally televised game on ESPNU.
Central Michigan sent keyboard stickers to students to place over the letters C,M, and U on their computers and laptops.
Seems like a simple but effective marketing idea, right?
There's just one problem — the letters C, M, and U don't appear in that same order on keyboards.
Central Michigan University announced on Monday that it will be incentivizing student vaccinations by offering the chance to win prizes for those fully vaccinated, including a year's worth of tuition.