One thing that will be a welcome return to our lives is live music performances. The Rolling Stones and several other major bands had tour plans here in Michigan in 2020, when the pandemic hit the live event business came to a screeching halt. Big and small events went away for the remainder of the year. Now with vaccines being administered at a fast pace, and President Biden saying we may be able to celebrate a somewhat normal 4th of July, the concert business is buzzing again.

Pollstar confirmed that,

major promoters AEG Presents and Live Nation have begun the process of bringing back staff affected by cost-saving measures related to the COVID-19 pandemic. “We can confirm that the company has distributed an outline for a full reemergence from our COVID-related workforce plan and look forward to welcoming back all affected employees in the coming months,” AEG Presents said in a statement. Variety reported that furloughed staff will return to their roles on April 1. Live Nation has similarly been bringing back staff affected by furloughs and layoffs since January, according to a source with knowledge of the situation. Though no official announcement has been made, an exploration of the company’s website indicates the company is hiring in a number of positions.

Live Nation and AEG (Artist Entertainment Group) were hit hard when the pandemic hit and by June AEG were doing layoffs, furloughs and salary reductions. Live Nation as well did many cost reduction measures. Even Ticketmaster furloughed about 25% of its workforce in April 2020.

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It’s a very good sign for the live entertainment business to see the return of employees of two of the worlds largest promoters. Looking at the concert calendar for Michigan shows are already booked from July through the end of the year. Live music is coming back, and the fans couldn’t be happier.

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