Taking into account what retailers and manufacturers were up against in the first three months of the year analysts say the news from Ford Motor Company today was not totally unexpected.

Ford Motor Company - Photo by Getty Images

When compared to the first quarter last year earnings dropped nearly 40% with Ford reporting a profit of about $990 million.

The experts say that profit margin would have likely been higher if not if not for the brutal cold winter. That's getting a lot of the blame for keeping many out of new vehicle showrooms. In addition the bad weather also drove costs up when moving parts and supplies to the facilities where the cars and trucks are assembled.