Getty Images By Franck Prevel

Apparently many of us might face that question one day.  According to an article in Bloomberg News the adult diaper market is about to be blown out.

According to the Mayo Clinic and the Urology Care Foundation, 1 in 3 adults, more than 80% of them women, will encounter bladder control issues.  The causes include but are not limited to pregnancy, childbirth, health conditions such as diabetes and obesity, and changes that we will encounter as we age.

When that happens Kimberly-Clark’s Huggies diapers brand is looking to position itself to reap the benefits from our issues.  Huggies head of their adult and feminine care business was quoted in the article stating:

We’re trying to make the product more normal, and even fun, with real people in our ads saying, ‘Hey, I have bladder leakage, and it’s no big deal.

Would it be a big deal for you?

Has there been evidence that 33% of our current seniors face these issues and wear adult diapers?

Is this something no one talks about so who knows?

We all age and there may not be an option for us other than diapers.  I guess we have to grow up and accept that.

By the way did you know that growth in the adult diaper market is faster than any other paper based product.

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