Tony the Tiger Said That?
Really, do we even have to go there?
Did the Christian groups really have to make an issue of this?
And why do companies have to dip their toes into social issues?
Apparently, some Christian groups were upset with Kellogg’s for an ad Kellogg used with Tony the Tiger saying “Wear your stripes with pride” in conjunction with a sponsorship of a gay pride march in Atlanta.
American Family Association (AFA) posted an image on their Facebook page with the comment: "Guess who was a huge sponsor of the Atlanta Gay Pride march and festival last month? They even put an ad in the 'Pride Guide.'"
Mark King, global head of diversity for Kellogg’s (yes, you read that right Kellogg’s has a global head of diversity), told the Detroit Free Press:
"Kellogg is firmly committed to diversity and inclusion and puts a tremendous amount of effort toward ensuring equality through our policies, benefits and culture. We are honored to have been named a Top 50 company for Diversity by DiversityInc, and for achieving a perfect score on the Human Rights Campaign's Corporate Equality Index."
Then, the christianpost.com reported the company is "experiencing a backlash from Christian consumers."
AFA believes companies should "remain neutral" in what it called the "battle over same-sex marriage."
Kellogg fired back on its website saying Kellogg’s is "focused on community development and programs that support diversity," and "we see both diversity and inclusion as key drivers of success," including sponsoring groups for LGBT employees.
My point is groups like AFA and Christian Post should not be getting into this fight. And why do companies like Kellogg’s get involved with social issues?
What are your thoughts?
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