Michigan: A Top Vacation Spot
The Pure Michigan 2014 summer regional advertising campaign starts on Monday on new data just released showing leisure travel spending in the state reached record levels last year: $13.8 billion. Overall visitor spending hit $18.7 billion.
Getting a lot of the credit for the terrific showing are the award winning Pure Michigan commercials.
Officials say the summer campaign is a key component of an effort to attract new and repeat out of state travelers to Michigan. This year 36 private sector partners are participating.