Those looking to sample a number of Michigan-made products are getting their chance today at the Lansing Center.

The Making It In Michigan Conference and Premier Specialty Food Show is being sponsored by the MSU Product Center to bring together the public and over 150 vendors with the objective of bringing services directly to the consumer and finding ways to be more responsive to their needs.

"This is poised to be our biggest event yet in terms of the number of Michigan vendors participating....and the caliber of industry experts that will be leading educational sessions," Matthew Birbeck, MSU Product Center's High Impact Venture Action Team Project Manager, said in a written statement..

Those experts will work with business leaders in trying to refine their business strategies in a number of areas, including working with retailers and growing their sales and meeting customer expectations.

Garden Fresh Gourmet Founder Jack Aronson will also be on hand to share stories about how the company established an iconic brand and built its empire.  They will welcome questions from the audience.

A press release indicates that the Product Center has helped in launching 396 new businesses and expansions. responsible for increased annual sales of more than $320 million and the creation of more than 1,100 jobs.

For more information on the event, you can go online to www.productcenter.msu.edu/miim/registration or call (517) 353-7185.

Join Jo Anne Paul weekdays for news updates on 99.1 WFMK-FM, 100.7 WITL-FM and 1240 WJIM-AM and the other stations of the Michigan Talk Network 

joanne.paul@townsquaremedia.com